Giovanni Manfroni Farmers’ Market shopping with one click.
From an industrial building to a local food market: the new life of the Campagna Amica Farmers’ Market of Porta Romana in Milan!
A market born near the historic center, in a redeveloped space and today a reference point for citizens both for weekly shopping and as an evening meeting place for aperitifs. The Farmers’ Market of Porta Romana, becomes the first 2.0 market, thanks to the possibility of ordering products from the smartphone and receiving them directly at home. Every week about thirty farmers from Lombardia, the region of Milan, bring their 100% Italian and quality agri-food excellence: fresh seasonal fruit and vegetables, meat, cheeses, cured meats, but also wine, bread, rice, pesto, homemade pasta, sturgeon caviar, honey, jams and much more. All the products that can be booked online and received at home. The initiative, one of the first at an international level, was born last year during the conditions of the first lockdown imposed by the Covid19 emergency. A difficult period, which forced people to stay at home and prompted the farmers of Campagna Amica to find ways to stay in contact with consumers, especially the most fragile ones and those engaged in the front row in the management of the pandemic. Hence the idea of landing online to always be accessible and give everyone the opportunity to bring the agricultural and agri-food products of the area to the table. By connecting to the website spesaacasa.campagnamica.it and selecting the city of Milan, consumers are directed to the Porta Romana market site where they can buy and pay online for the products of the various farms. Home delivery is active in the municipality of Milan, the municipality of Milan and neighboring areas but it is also possible to book the products online and collect them ready directly from the market. The farmers’ market of Campagna Amica of Porta Romana in Milan, is open every week in via Friuli 10 / a on Wednesdays and Saturdays from 8 to 14 and on Fridays from 16 to 21. By going directly to the market, consumers also have the opportunity to enjoy an agri-aperitif: a proposal that makes the Porta Romana farmers’ market increasingly a place of social gathering for the city. The experience of the 2.0 market is enjoying great success and appreciation and is also pushing other farmers’ markets in the Campagna Amica network to take the same path.
