MAMi Project: training session in Alexandria

Last July, 4, ended the “Capacity Building to develop Farmers Markets Traning Programme” part of MAMi training. Attended by 45 farmers from Al Beheira and Abis in Alexandria, was held under the auspices of Mr. Ahmed El Wakil, President of Alexandria Chamber of Commerce, in collaboration with the Alexandria Chamber team represented by Mr. Mohamed Mehdawy, Secretary General, Dr. Yasser Al Manawishy, Treasurer of Alexandria Chamber, and Dr. Eman Seif, Deputy Secretary General.

The session was opened by Carmelo Sigliuzzo, Technical Coordinator of CIHEAM Bari, and focused on introducing the community of the five countries involved in the project and presenting the current state of the project. He emphasised the importance of individual farmers participating in the short chain and sharing the project’s objectives. The morning session continued with the speech delivered by Pietro Hausmann, national manager of the Campagna Amica market, who introduced the importance of direct sales opportunities and sales modalities in Farmers Markets.

Aim of the training: Provide a comprehensive understanding of the MAMi project, explore direct sales opportunities and discuss the processes and actions required to set up and open a Farmers Market.

The training meeting in Alexandria ended successfully, leaving participants inspired and well prepared for the next steps of the MAMi initiative.

The sessions, led by Carmelo Sigliuzzo from CIHEAM Bari, focused on the design and organisation of the upcoming Alexandria Farmers Market. Giuseppe Stocchi from Campagna Amica delivered the keynote address, offering valuable insights and guidance. Participants also benefited from the recommendations and proposals made by two esteemed Italian farmers, Chiara Gargano and Luca Mattozzi.

The training also included informative field visits, providing a hands-on learning experience for all participants.

MAMi – Farmers Markets project, is an initiative financed by the Ministero degli Affari Esteri e della Cooperazione Internazionale and implemented by CIHEAMBari in collaboration with the World Farmers Markets Coalition and promoted by Coldiretti through the Fondazione Campagna Amica. It aims to provide technical support and capacity building for the development of new farmers markets as effective levers to revitalize rural communities, improve livelihoods for family farming and enhance the role of multifunctional agriculture in generating economic, social, and ecological benefits.

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