FARMERS MARKETS COUNT!

HOME > WHAT WE DO > CAMPAIGNS

THE VERY FIRST GLOBAL COMMUNICATION CAMPAIGN DESIGNED AND DEVELOPED BY THE WORLD FARMERS MARKETS COALITION FOR FARMERS MARKETS AROUND THE WORLD

FMCOUNT! is a global campaign celebrating farmers markets as vital spaces for fresh food, community connections, and biodiversity. Through advocacy, data collection, and local actions, FMCOUNT! highlights the essential role farmers markets play in supporting biodiversity, rural livelihoods, and social inclusion.

In its second edition, taking place from 24 October to 1 November 2026, markets around the world will document the diversity of plant-based products available on market day while engaging market managers and farmers in surveys to determine crop and varietal diversity among farmers and within regions. By combining quantitative data with interviews, FMCOUNT! Will bring numbers to mounting evidence that farmers markets contribute to maintaining, promoting and reproducing agricultural biodiversity. Findings will contribute to future policy and practice.

The campaign brings together farmers markets, market managers, farmers and researchers to document the diversity found in markets and explore the ways in which markets may contribute to conserving, maintaining and reproducing it.

The ambition is simple: to put numbers and experiences behind the idea that farmers markets count when it comes to biodiversity!.

Join the WorldFMC global campaign now!

Discover the interim results for Biodiversity, Farmers and Shoppers from FMCOUNT! 2025
Biodiversity – Interim Results
Farmers – Interim Results
Shoppers- Interim Results

EVERYONE CAN JOIN

There are multiple ways for you to engage with, support and join the FMCOUNT! Campaign

If you run farmers markets and want to join the campaign please Sign up here! By signing up you agree to:

  • Count Biodiversity and/or Farmers and/or Shoppers at your markets using WorldFMC’s tools and training material. You can decide to join one of the three campaigns or all of them.
  • Join the communication effort sharing experience and findings through SoMe and other channels (e.g. your internal newsletter, website, local press, partnerships with local organizations etc.).

Once you sign up, we will share key dates and instructions ahead of each campaign, along with specific details and dedicated training sessions to help you prepare to count!

01

If you don’t run farmers markets but you are an activist, researcher, policymakers, part of a farmers or consumers group, civil society organizations and other, and want to support and engage with the campaign you can do it by:

  • Write to us at info@worldfmc.org with the subject “FMCOUNT!” and express your interest to support this campaign.
  • Follow our social media pages and share the campaign content on your channels!
  • Promote the FMCOUNT! with your local market and help them to sign up!
  • Support your local markets during the campaigns period by volunteering, participating in and supporting the activities and promoting their work.
02