campaigns

HOME > WHAT WE DO

At the World Farmers Markets Coalition, our campaigns celebrate the power of farmers’ markets and the people who bring them to life. Through storytelling, community engagement, and global collaboration, we highlight the essential role that small-scale farmers, food artisans, and local markets play in shaping healthier, fairer, and more sustainable food systems.

 

Our campaigns aim to:

  • Share the stories behind the food, the farmers, traditions, landscapes, and biodiversity that make each market unique.
  • Engage communities and inspire consumers to choose local and seasonal products.
  • Support producers by amplifying their voices and promoting their work internationally.
  • Build a global culture of farmers markets, connected through shared values and exchange.

Current Campaigns

FMCOUNT! — Food Biodiversity at Farmers Markets

FMCOUNT! is our flagship campaign, celebrating the biodiversity found in farmers’ markets around the world. Each story spotlights a unique local product and the producer behind it, revealing the richness of traditional knowledge, regional varieties, and sustainable farming practices.

Learn more about FMCOUNT!
More Campaigns Coming Soon

This page will grow as we launch new global initiatives aimed at strengthening farmers markets, supporting producers, and reconnecting consumers with the food they eat.