
THE VERY FIRST GLOBAL COMMUNICATION CAMPAIGN DESIGNED AND DEVELOPED BY THE WORLD FARMERS MARKETS COALITION FOR FARMERS MARKETS AROUND THE WORLD!
Farmers Markets Count! (FMCOUNT!) is a global communication campaign celebrating farmers markets as vibrant hubs to foster biodiversity, inclusive communities and access to sustainable and healthy diets.
Throughout the year, we’ll join farmers markets associations from around the world to count and promote farmers markets contribution for:
- Biodiversity on occasion of the International Day for Biological Diversity. The counting will take place at the markets between May 19-15.
- Farmers with a focus on women, youth and indigenous farmers on occasion of the World Rural Development Day. The counting will take place at the markets between July 3-10.
- Shoppers on occasion of the World Food Day. The counting will take place at the markets between October 13-19.
By counting our goals are to communicate that Farmers Markets Count, and gather valuable data and resources to inform future advocacy efforts and policy decision processes at local-national and global level.

EVERYONE CAN JOIN
There are multiple ways for you to engage with, support and join the FMCOUNT! Campaign
A. If you run farmers markets and want to join the campaign please Sign up here! By signing up you agree to:
- Count Biodiversity and/or Farmers and/or Shoppers at your markets using WorldFMC’s tools and training material. You can decide to join one of the three campaigns or all of them.
- Join the communication effort sharing experience and findings through SoMe and other channels (e.g. your internal newsletter, website, local press, partnerships with local organizations etc.).
Once you sign up, we will share key dates and instructions ahead of each campaign, along with specific details and dedicated training sessions to help you prepare to count!
B. If you don’t run farmers markets but you are an activist, researcher, policymakers, part of a farmers or consumers group, civil society organizations and other, and want to support and engage with the campaign you can do it by:
- Write to us at info@worldfmc.org with the subject “FMCOUNT!” and express your interest to support this campaign.
- Follow our social media pages and share the campaign content on your channels!
- Promote the FMCOUNT! with your local market and help them to sign up!
- Support your local markets during the campaigns period by volunteering, participating in and supporting the activities and promoting their work.
Download the brochure and email banner signature from here to help us spreading the world!