In May 2025, around World Biodiversity Day (22 May), the World Farmers Markets Coalition launched FMCOUNT!, a global campaign to measure how much farmers markets contribute to the preservation and promotion of food biodiversity.

What: A global census of food biodiversity found in farmers markets
Where: 52 markets across 16 countries
When: During the week of World Biodiversity Day, 22 May 2025
Who: Local farmers market managers surveyed their own markets, where farmers sell directly to consumers regularly

Why:

1. To capture a snapshot of food biodiversity present in member markets
2. To build a culture of evaluation among market managers
3. To showcase the commitment of farmers markets to protecting and promoting food biodiversity

What’s emerging:
Preliminary results reveal a rich diversity of local, heirloom, and underutilized varieties being sold, confirming that farmers markets are vital spaces for biodiversity to thrive and be shared with the wider community.

READ THE INTERIM RESULTS HERE