WorldFMC Academy | Upcoming Studio
Changing the Narrative: Flipping the Script on Farmers Market Prices
23 April 2025 | 8–9:30 AM ET / 2–3:30 PM CET
The common claim that “farmers market prices are higher than retail” is a narrative many of us have heard before. But what if we told you it’s not just an oversimplification—it’s often flat-out false?
Join us on 23 April for a dynamic session of the WorldFMC Academy Studio titled “Changing the Narrative: Flipping the Script on Farmers Market Prices.” This event brings together food systems scholars and farmers market leaders from Canada, New Zealand, and Italy to unpack this loaded question and share data-backed insights that challenge the dominant perception.
Why This Conversation Matters
Comparing farmers market prices to those of large retailers is misleading at best. Retail prices often appear lower at first glance, but they hide a multitude of external costs—to our health, the environment, workers’ rights, and local economies. These “cheap” prices are only made possible by globalized supply chains, subsidies, and a system that externalizes true cost.
On the other hand, farmers markets offer:
· Fresher, more nutritious food
· Transparent pricing
· Fair compensation for producers
· Stronger local economies and communities
And here’s the kicker: in today’s post-pandemic polycrisis and climate of hyperinflated retail food prices, many farmers markets are now more affordable than supermarkets, even at face value.
What You’ll Learn
In this 90-minute session, you’ll hear from farmers market practitioners and researchers who are leading efforts to track and analyze pricing trends across different regions. Discover how their work is not only debunking myths but also helping markets worldwide better communicate their value to the public.
Learn practical tools to:
· Conduct price comparisons in your own markets
· Communicate the real value behind farmers market food
· Join a global movement to shift the conversation
Event Details
Date: Wednesday, 23 April 2025 Time: 8:00–9:30 AM ET / 2:00–3:30 PM CET Language: English (with live captions in your language)
Interpretation: Available in Italian and Spanish Register here: Zoom Registration Link
Please save your Zoom link after registration.
See you at the studio!
